Note: This post refers to the 2008 website, it has been changed since.
I web designed the www.kayakproductions.com website using Dreamweaver, Photoshop, HTML and CSS. In the process I make it more user friendly and google friendly. As a result it shot up the goolge rankings and received a boost in visitors.
The original site was in a strong red with an unusually large logo and a cryptic catchphrase. A new visitor to a site typically spends less than 10 seconds deciding whether to stay so it’s important to get the company identity across immediately. I did this by adding photographs and video, writing new copy for the main pages and giving the sections self explanatory titles.
I added search, a showcase, FAQ, careers, testimonials, and marketing tools like analytics, affiliate marketing, merchandise and calls to action.