www.kayakproductions.com

www.kayakproductions.com web design
http://www.kayakproductions.com web design. a) Before b) After

Note:  This post refers to the 2008 website, it has been changed since.


I web designed the www.kayakproductions.com website using Dreamweaver, Photoshop, HTML and CSS. In the process I make it more user friendly and google friendly. As a result it shot up the goolge rankings and received a boost in visitors.

The original site was in a strong red with an unusually large logo and a cryptic catchphrase. A new visitor to a site typically spends less than 10 seconds deciding whether to stay so it’s important to get the company identity across immediately. I did this by adding photographs and video, writing new copy for the main pages and giving the sections self explanatory titles.

I added search, a showcase, FAQ, careers, testimonials, and marketing tools like analytics, affiliate marketing, merchandise and calls to action.

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louiechristie

My name is Louie Christie and I live in London, UK. I wear many hats*. Amongst other things I’m an adventurous software developer, underground comedian, in my head. I’m smart, talented, humble, and available for hire. Feel free to get in touch if you like what you see. *‘I wear many hats’ line stolen from Dr Aleks Krotoski’s 2006 profile.

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